Brief:
Rosewood Terrace Restaurant, located in a picturesque golf course in Pretoria, approached me to design a book cover for their establishment. With no specific brief provided, I drew inspiration from the restaurant's outdoor setting and branding elements, particularly their use of monstera leaves. The goal was to create a visually captivating design that reflects the restaurant's ambiance and ethos.
Rosewood Terrace Restaurant, located in a picturesque golf course in Pretoria, approached me to design a book cover for their establishment. With no specific brief provided, I drew inspiration from the restaurant's outdoor setting and branding elements, particularly their use of monstera leaves. The goal was to create a visually captivating design that reflects the restaurant's ambiance and ethos.
Goal:
Develop a book cover design that captures the essence of Rosewood Restaurant's outdoor dining experience.
Incorporate the restaurant's branding elements, particularly the use of monstera leaves, to establish visual continuity with other marketing materials.
Create a design that exudes elegance and sophistication while conveying the restaurant's commitment to quality dining.
Image of the restaurant
Approach:
Conducted research on Rosewood Restaurant's branding and visual identity, paying particular attention to the use of monstera leaves.
Experimented with various design concepts, focusing on incorporating monstera leaves as a prominent design element.
Opted for a minimalist approach, utilizing white space to create a sense of cleanliness and allowing the design to breathe.
Utilized Adobe Illustrator to craft the final design, ensuring that it aligns with the restaurant's aesthetic and conveys the desired message effectively.
Result:
Result:
Designed a captivating book cover for Rosewood Restaurant that captures the essence of its outdoor dining experience.
Successfully integrated monstera leaves into the design, establishing visual continuity with the restaurant's branding materials.
The use of white space creates a sense of elegance and sophistication, aligning with the restaurant's commitment to quality dining.
The final design resonates with both the client and customers, serving as an inviting introduction to the restaurant's culinary offerings and ambiance.
Design 1
Design 2
Design 3
Chosen design
